Ever wondered what it takes to write the perfect Instagram bio for your business? In this month’s Fleurir Journal entry, we expose all the Instagram bio tips and tricks to promote your brand and attract your customers!
Creating an interesting and creative Instagram bio that not only grabs the attention of your target audience but is also optimised to direct them to your page should be a priority for your brand.
The best bios clearly showcase a brand’s offering and personality, while enticing people to engage in the profile and hit ‘follow’. So, what does it take to achieve this?
1. Keep your target audience front of mind
Just like in everything you do to represent and promote your brand, keeping your target audience front of mind is paramount. These are the people that seek your products and services the most, and who you wish to primarily focus all brand communications on. Your Instagram bio should interest and attract your target audience. This can largely be achieved with a clear value proposition (details in step 3) with words that are written in your brand’s tone of voice.
2. Include keywords
Instagram SEO does in fact exist, and your Instagram can be effectively optimised just by using keywords relevant to your industry and business offering in your bio.
For example, if you are an Australian fashion brand offering ethical and sustainably-made clothing, primary keywords to include could be: sustainable fashion, Australian, ethically-made, Australian designed, ethical fashion…etc.
On the same note, if you currently have your business’s name in the ‘Name’ field of your bio (the top section in bold), swap it for your business description, ensuring it’s under 30 characters. Your business name should already be your username, and holds no purpose in being in the name section as well. Reserve this section for your business description, including keywords to elevate your account in the results of Instagram search engines - brand example below.
3. Define your value proposition (in one sentence!)
Under your business description in bold, is where you will begin composing and placing the words for your brand’s bio. The first thing you should include in this area is your value proposition - what do you offer and why should people choose you over competitors?
The below Instagram bio by Aje is an example of this. It states who they are as a brand and what makes their designs unique.
4. Reveal your brand’s personality & edge
Your Instagram bio is your chance to give your audience the best first impression of your brand. Whether you have a creative, edgy brand or a minimalistic, feminine one, reveal this in your creative writing with relevant emojis to match.
5. Link your website
Ask anyone working in marketing and they’ll tell you the same thing … ensure you always have a call to action. Having a link in your bio that will direct people to engage with your brand more, discover more of your offerings, and eventually secure a purchase or reach out is a necessity.
Any e-commerce brand wanting you to shop their products WILL include their website.
6. Tag your location (if applicable)
If you would like your brand to be associated with a specific location, include this in your bio. Either incorporate it within the description such as “Designed with love and care in Sydney, Australia” or by tagging or referring to it. I recommend featuring your location last in your bio, but your order of words is purely down to preference.
Want some help optimising your bio and levelling up your brand's social media image? Contact us today, we're here to help.
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